Guide

Competitor Landscape Analysis

Competitor Landscape Analysis (CLA) is a strategic framework to evaluate the competitive environment in which your business operates.
It involves a study of all the companies that exist in your target market, their offerings, their performance, and their positioning.

CLA provides a comprehensive understanding of the market you aim to enter. It highlights whitespace opportunities, existing players and their solutions,  business models, positioning strategies, pricing structures, and most importantly, what is working, and what isn't.