Guide

Conducting Discovery Interviews

Before building a business, you need to deeply understand the problem you’re trying to solve, who you're solving for, and why the problem matters. The starting point to understand the problem is gaining real-world insights come from engaging directly with the people that are experiencing the problem - your target customers.

It is essential to get out there and listen to your customers, learn from what they say, and be guided by it as you validate the problem and shore up the foundation of your venture.